ABOUT

IT’S IN THE NAME

INSPIRING ORIGINALITY THROUGH MOVEMENT

( NOUN )
( ORIG - I - NAL - I - TY )
THE ABILITY TO THINK INDEPENDENTLY & CREATIVELY

Self-expression and individuality are the making of Free Rein.

Why is it that when we exercise, we feel the need to compete or compare ourselves to those around us? This pressure removes our ability to embrace and enjoy the freedom of movement.

Free Rein believes in going at your own pace, unconstrained and free. No rules, no lanes, no rivalry, and no judgement. The power to welcome the journey, however it may unfold.

Whether it's running the streets, stretching limbs, hiking hills, finding you inner zen, or walking the pooch - whatever your groove, Free Rein is here to embrace and celebrate your own authentic form.

Let’s move our bodies for the mind, not for the mirror.

OUR WAY OF LIFE

  • Free Rein is all about moving to your own rhythm. We steer clear from abiding to social pressure to fit any particular mould. Savour that sweet endorphin high and feel stoked about your body, exactly as it is.

    Throw out the stopwatch, remove the competition and wipe out any judgment. Simply celebrate the pure bliss that exercise brings to the mind, body and soul.

  • It’s better out than in, we always say. Free Rein wholeheartedly believes in the impact of mother nature. When we connect with nature, we organically become better human beings.

    It empowers us to lead healthier, happier and less stressful lives. Get outdoors and soak it in. Nature’s got your back and so does Free Rein!

  • Free Rein's deepest intention is to celebrate authenticity in every form.

    Free Rein has no barriers, developing unique collections designed to feed your inspiration and imagination. Beyond that, the aim is to provide a space for creative expression in a form of exercise.

Free Rein acknowledges and pays respect to the traditional custodians of this land; past, present and future. We respectfully Acknowledge the traditional custodians of the land where we come together each day, and their continuing connection to land, waters and community.